Go-to source for marketing assetsThe Qtrade Marketing Hub is a central place where Qtrade partners can easily find and download marketing assets. Designed for clarity and consistency, it helps partners quickly access the resources they need for efficient promotion and production.
Need to implement design through AEM ourselves with limited customization on components.
Interview users to understand the needs and existing problems
Design information architecture, wireframes and mid-fi mockups for implementation
Implement website in AEM with a colleague and ensure alignment
Through auditing the old site and collecting feedback from users, we identified key pain points and proposed solutions to improve the asset site.
Flatten structure
Surface "downloads" for easy access
Categorize by campaigns
Bundle assets for ONE action
Newsletter of highlights
Release calendar
“New” tagging
The information architecture was developed based on the goals of conveying a cohesive brand identity and creating two distinct asset download pathways: one for campaign promotions and the other for design templates.
A content inventory was created to ensure all key content is accounted for during the redesign process.
Mid-fidelity wireframes were developed for review and implementation.
Regular reviews and live testing were conducted to ensure alignment between the implementation and the designed best practices.
